German National Tourist Board to participate in Arabian Travel Market GCC produces 1.8 million overnight stays in Germany during 2018

  • GCC third largest non-European source market behind China and US
  • GCC visitors to generate 3.6 million overnight stays in Germany by 2030

The German National Tourist Board (GNTB) has announced that it will be showcasing a range of key destinations at Arabian Travel Market (ATM) 2019, which takes place at the Dubai World Trade Centre from 28th April to 1st May.

view from Hochfirst to Titisee

Participants from Germany partnering with the GNTB this year include the ‘Hotel Palace Berlin’; ‘Frankfurt Tourist and Congress Board’; ‘Baden-Baden Tourism Board’; ‘OUTLETCITY METZINGEN’, the State Tourist Board SouthWest-Germany (Baden-Württemberg Tourismus) and the Black Forest Highlands (Hochschwarzwald Tourismus).

The GNTB’s tourism partners covering local tourist boards, luxury hotels, hospitality, retail, spas and theme parks, each has its own unique proposition, whether spring, summer, autumn or winter, emphasising that Germany is a diverse and unique all year-round travel destination.

Underscoring the relevance of ATM to ‘Destination Germany’, Sigrid de Mazieres, Director for the Gulf countries at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB), commented:

“ATM presents us with an ideal opportunity to showcase our wide-ranging tourism offering from dynamic cities to breathtaking countryside with fairytale castles, lush forests and mountains. In addition, there are great family attractions, excellent shopping centres and superb sightseeing opportunities – visitors will be fascinated by the incredible diversity that Germany has to offer.”

The GCC market is Germany’s third-largest non-European source market behind China and the US and is important for Germany. GCC travellers tend to stay an average of 11 nights and spend on average $5,300 per person per trip, significantly more than other international travellers.

According to the latest forecast from the GNTB, GCC nationals visiting Germany are expected to grow to 3.6 million overnight stays by 2030, compared with 1.8 million guest nights from Gulf nationals recorded in 2018, with key markets being UAE, Saudi Arabia and Kuwait.

The forecast increase is being attributed to the collective efforts of all German Tourism stakeholders identifying and accommodating the travel requirements of GCC nationals, not to mention the excellent connectivity provided through flights from the GCC to Frankfurt, Munich, Dusseldorf, Hamburg and Berlin. In Germany’s hospitality and retail sectors, it is common to meet Arabic speaking staff, familiar with Islamic culture and tradition. Hotels offer copies of the Quran and prayer mats on demand, connecting family rooms, plus restaurants serving halal food are easy to find.

Germany’s attraction as a destination of choice for tourists, is further illustrated by the number of visitors recorded in 2018. Last year, Germany’s inbound tourism figures reached record levels for the ninth year in a row. According to the German Federal Statistical Office, there were 88 million international overnight stays recorded (in accommodation establishments with at least ten beds) – an increase of 5% compared with 2017.

According to IPK World Travel Monitor’s annual survey, in 2017, Germany was the top ranked country among European tourists for cultural trips and with 13.1 million inbound business travellers from Europe, it ranked number one as a business destination in 2018.

The German National Tourist Board (GNTB) will be at ATM 2019 stand no.EU5930.


Hotel Palace Berlin located minutes away from main attractions in the capital, offers for GCC travelers Arabic speaking staff; connecting rooms and suites, an Arabic in-room welcome including, a copy of the Quran, prayer mat, Qibla compass, dates, fruit, nuts, tea, Arabic tea and coffee; Arabic newspapers and TV channels; Arabic menus and a ladies-only sauna.

Frankfurtlocated in the heart of Germany, is an ideal base to explore the surrounding regions. It is home to the only Jumeirah Hotel in the country and reconstructed its historic city centre in 2018. Apart from numerous summer weekend festivals, Frankfurt will be launching its latest health and wellbeing campaign.

In the south west of Germany, the Black Forest and cities such as Heidelberg, Baden-Baden and Stuttgart will be showcased by the region of Baden-Württemberg, with castles and palaces straight out of a fairytale are complemented by the highly popular Europa-Park – a theme park-

with over 100 attractions and shows, 15 European themed areas with traditional architecture, gastronomy and plant life.

Also exhibiting under the theme ‘the good-good life’ will be Baden-Baden the elegant city which was founded over 2,000 years ago and located at the foothills of the Black Forest, will be showcasing its rich history, extraordinary hot springs, spas and nature with breathtaking scenery.

In the same south western area, the Black Forest Highlands or in German ‘the Hochschwarzwald’’ is an award-winning family-friendly region in an idyllic setting with mountain views, lakes, lush forests, deep gorges and roaring waterfalls. It is also home to ‘Tatzmania’ zoo.

Appealing to GCC shopaholics, OUTLETCITY METZINGEN has the highest concentration of premium and luxury retail brands in Europe and is located just 30 minutes’ drive from Stuttgart. The designer outlet has been officially recognised as Europe’s number one outlet by ecostra. It also issues immediate VAT refunds.

About GNTB

The headquarters of the German National Tourist Board (GNTB) are in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry of Economics and Technology (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. The GNTB is currently represented in 32 markets. More information can be found at our online press centre: www.germany.travel/presse. To download press pictures, please register via: https://dam.germany.travel.

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