MGallery, Accor’s boutique hotel collection, has launched a series of services catering to women travellers under a new ‘Inspired by Her’ initiative. These range from beauty items to feminine touches at the restaurant and the bar.
“We want to bring a feminine touch that enriches our guests’ experience through details and particular attentions,” said senior VP global marketing for MGallery, Agnès Roquefort.
“Having listened to women and being women ourselves, we are extremely proud to be rolling out the Inspired By Her programme across MGallery hotels,” Roquefort added.
An in-depth study by IPSOS, a global marketing research company, was launched to research the habits and requirements of female travellers. Close to 3000 participants in four countries – France, Italy, Great Britain and Australia – were surveyed on the specific expectations of women staying at upmarket hotels.
Results reveal that 86% of women surveyed (and 80% of men) favoured a female-oriented hospitality programme within a hotel.
The study revealed that while men and women guests were similarly appreciative of special gestures at a hotel such as attentive staff and name recognition, women guests were, in particular, appreciative of elements like gifts at the end of their stay (88%), help with their luggage (74%) and a handwritten message to welcome them (71%).
Luxury toiletries stocked in better hotel bathrooms found favour among 90% of women surveyed. The survey revealed that 75% of women habitually ‘claim’ their sink space with their own toiletries and beauty products when they check in.
Only 48% will take the same care to unpack their clothes and hang items in the closet each time they travel.
This year, two MGallery properties are slated to open in Vietnam. Designed by Bill Bensley, the Hotel de la Coupole in Sapa, and Legacy Yen Tu, set next to the pilgrimage site at Yen Tu Mountain, will be opening their doors.
Accor’s , TWA