Qatar Airways is now the Official Global Airline Partner of the NBA’s Brooklyn Nets and the team’s home, Barclays Center. This marks the first major partnership between the airline and an NBA team or venue.
The multi-year agreement will provide Qatar Airways with maximum exposure in the U.S., while strengthening the airline’s global sponsorship portfolio and uniting people from around the world at a renowned entertainment venue. As part of the agreement, Barclays Center’s Courtside Club will become the Qatar Airways Club, and the airline will also receive branding on all courtside seats.
Located in the heart of Brooklyn, Barclays Center is a world-class indoor venue and is ranked in the top five nationally in gross revenue and attendance by Billboard and Venues Today. In addition to being home to the Brooklyn Nets, Barclays Center hosts a wealth of concerts and entertainment and, in the past, has featured performances by internationally-renowned artists and legends including Barbra Streisand, The Rolling Stones, Paul McCartney, Beyoncé, Rihanna, Madonna and Bruce Springsteen, as well as family-friendly events such as Disney on Ice and Sesame Street Live!
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways is delighted to sign this exciting sponsorship agreement with the Brooklyn Nets and Barclays Center, a major NBA franchise and a world-renowned venue which hosts some of the most thrilling sporting and entertainment events globally. This new partnership will provide Qatar Airways with maximum exposure to the rest of the world, echoing our belief in bringing people together. We are proud to be able to bring spectators from around the world to New York, and we look forward to celebrating together at Barclays Center.”
Mr. Brett Yormark, Chief Executive Officer of BSE Global, said: “We are thrilled to be the first NBA team and venue to welcome Qatar Airways as an Official Partner. It has been an ongoing priority of the Brooklyn Nets and Barclays Center to expand our reach globally, and Qatar Airways helps us bring brand awareness to a dynamic new audience.”
Qatar Airways’ codeshare partner, JetBlue, continues as the Official Domestic Airline Partner of the Brooklyn Nets and Barclays Center.
Qatar Airways currently operates two daily flights to New York, serviced by an Airbus A350-900 and a Boeing 777-300ER. Starting 28 October, Qatar Airways’ ultra-modern A350-1000 will join the airline’s New York JFK route, enabling passengers travelling to and from the U.S. to enjoy the world’s most comfortable and technologically-advanced passenger aircraft.